QR codes scan has increased by 1700% in Italy

According to a recently published report, in recent years the usage of QR codes in Italy has increased by 1700% (source Quarkode).

Qr codes are spreading in daily life actions, mobile users are increasing so as the number of businesses using them to communicate and inform themselves. Businesses are finally understanding smart tagging's real potentials but who are the main users of this technology? First, we find U.S.A. and Japan, followed by South Korea and Australia. In Europe the leader is Germany, followed by U.K. and Italy.

According to Nielsen, the 62% of mobile devices' users have a smartphone and the 28% of them knows the QR code. Within 2015, the smart tagging will be used by at least a hundred million readers (according to main telephone operators).